Churn Prevention with Reinforcement Learning
Creating a churn propensity model is now pretty standard for data scientists. Today churn is the most common data science problem in the world, because every company wants recurring revenue. But how do you go from a churn model to churn prevention? It is much harder than it sounds. The Hazards of Model Based Churn Prevention Suppose you have a machine learning model that can predict churn. This is commonly known as a churn propensity…