admin, Author at Fighting Churn WIth Data

Churn Simulation Advances

By admin | October 22, 2023October 22, 2023 by admin

This post introduces the new advanced customer churn simulation for learning the techniques of Fighting Churn with data (FCWD). The book was originally released with a simple simulation. The simple simulation served a purpose, but was lacking: Some of the code from Fighting Churn with Data either would not run or produced meaningless results on the simple simulation. But the recently advanced churn simulation solves this. Now, all of the code in Fighting Churn With…

Fighting Churn Machine Learning

Churn Prevention with Reinforcement Learning

By admin | December 26, 2022December 28, 2022 by admin

Creating a churn propensity model is now pretty standard for data scientists. Today churn is the most common data science problem in the world, because every company wants recurring revenue. But how do you go from a churn model to churn prevention? It is much harder than it sounds. The Hazards of Model Based Churn Prevention Suppose you have a machine learning model that can predict churn. This is commonly known as a churn propensity…